The Massive Collective Blog

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Feature stories, pānui and more.

Collective Ownership Models: How Iwi Manage Business Assets

In Aotearoa, New Zealand, Iwi are a cornerstone of Māori culture and identity, rooted in rich traditions like Tikanga Māori (Māori customs and protocols), Mātauranga Māori (Māori knowledge systems), and…

  15 July, 2024
  12 Minute(s) to read

Leadership in a Kaupapa Māori Context

Embracing Authentic Connections and Collective Growth Leadership today requires a more profound commitment to cultural awareness, inclusivity, and shared values.

  28 June, 2024
  9 Minute(s) to read

How Tuakana-Teina Mentorship Model Strengthens Organisations

Our purpose is clear: we exist to support and enable organisations to succeed in Aotearoa, New Zealand.

  21 June, 2024
  6 Minute(s) to read

Understanding Utu

Embracing Utu in Business – How Māori Reciprocity Principles Shape Lasting Partnerships and Strengthen Community Bonds In Aotearoa, business isn’t merely about transactions—it’s about relationships built on trust, respect, and a…

  08 June, 2024
  5 Minute(s) to read

Taonga Tuku Iho

In Māori business, taonga tuku iho (treasures handed down through generations) are more than just assets—they represent whakapapa, identity, and future prosperity.

  24 May, 2024
  8 Minute(s) to read

The Massive Collective is a collection of professionals banded together as a Digital Agency specialising in Strategic & Business Development, Consultancy and Product & Service Development services.

All though primarily based in Wellington, Aotearoa, we are an entirely virtual team who function across all Aotearoa, Australia and with some overseas on their OE (overseas experience).